Annual launch meetings, kick-offs and sales meetings are appropriate tools of ensuring that everyone involved has a collective goal.
Every employee is a valuable multiplicator and represents the company. Only those who have fully identified and internalized their company and their products can sell successfully.
But be aware: to ensure things won’t end like in the book „Die Tagung: Chaos ist Chefsache und Business not usual“ by Sascha Zeus and Michael Wirbitzky, it makes sense to think about the concept and to offer your target group entertaining and intelligent formats and content.
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